PPI Skin Illustrator Ve's Pirate Palette 2 Makeup

I love this brand, and I love to do FX style makeup. But as far as makeup palettes go, this is one of the most expensive ones that I have and I didn't even buy it for myself. $120 is ridiculous for makeup. I have bought regular makeup for a lot less that lasts a lot longer. I just don't understand how in their heart they're able to charge this much. It's like insulin. Price gouging